Digitalisation can already be applied to every link of the wine supply chain, and its value comes from connecting data between vineyard, winery and market rather than from any single technology. Experience points to water savings of 8–17%, selective harvesting capable of creating distinct product lines, and traceability systems that make every bottle verifiable from…
A new season is opening for designations of origin, calling for a radical rethink of their organisational and financial set-up: institutional protection, service companies and territorial alliances can become the three pillars of change. Ministerial Decree no. 264637 of 3 June 2026, implementing Regulation (EU) 2024/1143, significantly broadens the functions of protection consortia for agri-food…
Talking about Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) products in Campania is not just a celebration of gastronomy: it means analysing one of the most solid and dynamic pillars of the regional economy. What we call the “PDO economy” is a system that inseparably combines respect for artisanal tradition with the…
1. What are the main obstacles to the recognition of geographical indications in some Italian regions? (Regulatory? Awareness? Capacity?) Regulatory and procedural obstacles Awareness obstacles Capacity obstacles Structural issue 2. What actions could help support the registration of geographical indications in Italy? Simplification and institutional support Financial support Training and capacity building Territorial awareness Structural…
The entry into force of Regulation (EU) 2024/1143 marks a profound transformation for protection consortia. The new European framework does not only aim to invest in the quality and reputation of geographical indications while ensuring fair competition: it officially recognises the shift from a “protection consortium” model to a genuine “management consortium”. This change brings…
MASAF HAS GIVEN FINAL APPROVAL TO THE SUPPLY-CHAIN PROGRAMME ‘VITISOS – SUSTAINABLE VITICULTURE ON VOLCANIC AND CLAY-LIMESTONE SOILS’. Planned investments amount to about €28.5 million. Six Sicilian and three Campanian wineries – together with the ‘Vesuvio’ and ‘VitiCaserta’ wine protection consortia – will work together to reconcile innovation and tradition and achieve sustainability goals through…
Regulation (EU) 2024/1143 has brought a significant change to the Geographical Indications (GI) system, making sustainability a core principle for the first time. This new approach no longer sees GIs only as tools to protect the link between products and territories, but also as a means of promoting more balanced and responsible development. In this…
The organoleptic characteristics of wine are not the only things that define what we consider wine: they are always accompanied by a symbolic charge and a social value, a journey of symbols and meaning that continues even after the wine has been swallowed. Taste is, in practice, a particularly complex “social fact”, identifiable as a…
